Apollo.io — Pricing, Reviews & Analysis
Apollo.io for consultants and B2B agencies. Pricing starts at $59/month. Rated 4.7/5 on G2 (9344 reviews).
Editorial note: Pricing is verified against vendor websites. Some links on this page are affiliate links — we may earn a commission at no extra cost to you. Affiliate relationships do not influence our rankings or recommendations.
Quick Facts
| Category | Sales Intelligence & Outreach |
| Starting price | $59/month |
| Free plan | No |
| Billing | Monthly or Annual |
| G2 Rating | 4.7/5 (9,344 reviews) |
| Best for | B2B prospecting teams needing data + outreach in one platform |
| Last verified | 2026-04-25 |
What is Apollo.io?
Apollo.io is an all-in-one sales intelligence and engagement platform with a 230M+ contact database, email sequencing, a built-in dialer, and LinkedIn enrichment. It's the Swiss Army knife of outbound prospecting.
Who Should Use Apollo.io?
Best for: Consultants and agencies running outbound prospecting who want database + sequences + dialer in one tool. Professional tier at $99/month covers most boutique agency needs.
Skip if: Teams needing enterprise-grade data accuracy. Real-world email accuracy runs 65-70% vs advertised rates, and phone number quality is inconsistent. If data quality is your top priority, supplement with Clay or ZoomInfo.
Key Strengths
- 230M+ contact database with email and phone data included in all paid plans
- Built-in sequence automation with AI-assisted email drafting
- Intuitive interface — rated 9.1/10 for ease of use on G2
- Free tier available for testing before committing
How Apollo.io Compares
Apollo vs ZoomInfo: Apollo is self-serve and affordable, ZoomInfo is enterprise-grade and expensive. Apollo vs AiSDR: Apollo requires hands-on management, AiSDR runs autonomously.
Pricing
Pricing model: per seat
| Tier | Monthly | Annual | Notes |
|---|---|---|---|
| Basic | $59 | $49/mo | per seat |
| Professional | $99 | $79/mo | per seat |
| Organization | $149 | $119/mo | per seat, 5+ user minimum on annual contract |
Pricing verified April 2026. SaaS pricing changes frequently — check the vendor site for current rates.
→ Read Apollo.io reviews on G2 (4.7/5, 9344 reviews)
User Ratings
G2: 4.7/5 (9344 reviews) · Capterra: 4.5/5 (381 reviews)
Common Complaints
- Data accuracy issues — real-world email accuracy ~65-70% vs advertised higher
- Email bounce rates of 15-25% on Apollo-sourced contacts
- Credit system complexity — phone numbers cost 8 credits each and are often inaccurate
- per seat pricing scales expensively for larger teams
Apollo.io on ConsultStack
Pricing Guides
- Apollo.io Per-Seat vs Usage-Based Pricing 2026
- Apollo.io Pricing for Consultants: Plans & Credits
- Apollo.io 2026 Price Cut: What Changed & Why
Apollo vs Other Tools
- Apollo.io vs AiSDR for Email Outreach
- Apollo.io vs Outreach for SDR Teams
- Apollo.io vs Pipedrive for Agency Prospecting
- Apollo.io vs Sales Navigator for Prospecting
- Apollo vs Instantly vs Smartlead: Cold Email
- Apollo vs ZoomInfo vs Artisan: AI Prospecting
- Best Apollo.io Alternatives for Consultants
How-To Guides
- How to Automate Prospecting with Apollo.io
- Replace Human SDR with Apollo.io: Step-by-Step
- Generate 50 Leads/Month with Apollo.io
Reviews & Analysis
Stack Guides (Apollo + Other Tools)
- Clay + Instantly + Apollo Outbound Stack
- HubSpot + Apollo + Pipedrive Integration
- Best Clay & Instantly Alternatives for AI SDR
Last verified: 2026-04 · Written by ConsultStack Editorial Team · Back to ConsultStack
Frequently Asked Questions
Q: How much does Apollo.io cost per month?
Apollo.io starts at $59/month (monthly) or $49/month (annual) for the Basic plan. Professional is $99/$79 and Organization is $149/$119. Pricing is per seat.
Q: Is Apollo.io good for solo consultants?
Yes. The Professional plan at $79/month annual provides the database, sequencing, and AI features most solo consultants need.