ActiveCampaign — Pricing, Reviews & Analysis
ActiveCampaign for consultants and B2B agencies. Pricing starts at $15.0/month. Rated 4.5/5 on G2 (14500 reviews).
Editorial note: Pricing is verified against vendor websites. Some links on this page are affiliate links — we may earn a commission at no extra cost to you. Affiliate relationships do not influence our rankings or recommendations.
Quick Facts
| Category | Email Marketing & Automation |
| Starting price | $15/month |
| Free plan | No |
| Billing | Monthly or Annual |
| G2 Rating | 4.5/5 (14,500 reviews) |
| Best for | SMBs needing email marketing with advanced automation |
| Last verified | 2026-04-25 |
What is ActiveCampaign?
ActiveCampaign is an email marketing and automation platform that combines email campaigns, marketing automation, CRM, and sales engagement. It's strongest on email — multi-step automations with conditional logic, scoring, and behavioral triggers.
Who Should Use ActiveCampaign?
Best for: Consultants who need sophisticated email nurture sequences beyond what HubSpot's free/Starter tier offers. Starter at $15/month for 1,000 contacts is an affordable entry. Plus at $59/month adds CRM and lead scoring.
Skip if: Agencies needing a full CRM platform — ActiveCampaign's CRM is basic compared to HubSpot or Pipedrive. Also skip if you need an intuitive email editor; the builder is clunky, especially on mobile.
Key Strengths
- Sophisticated automation builder with visual workflow editor
- Behavioral triggers and lead scoring for intent-based nurturing
- Excellent deliverability rates
- Affordable entry at $15/month with no contract
How ActiveCampaign Compares
ActiveCampaign vs HubSpot: ActiveCampaign is deeper on email automation, HubSpot is broader (CRM + marketing + service). ActiveCampaign vs Mailchimp: ActiveCampaign for complex automations, Mailchimp for simple newsletters.
Pricing
Pricing model: contact-based (price scales with list size)
| Tier | Monthly | Annual | Notes |
|---|---|---|---|
| Starter | $15 | $15/mo | 1,000 contacts base |
| Plus | $59 | $59/mo | 1,000 contacts base |
| Pro | $79 | $79/mo | 1,000 contacts base |
Pricing verified April 2026. SaaS pricing changes frequently — check the vendor site for current rates.
Price scales with contact count. ~20% annual discount. Enterprise at $145/mo. No free plan.
View ActiveCampaign pricing page →
User Ratings
G2: 4.5/5 (14500 reviews)
Common Complaints
- Aggressive price increases (~100% over 3 years); difficult to downgrade
- Clunky/buggy email editor, especially on mobile
- Steep learning curve for complex automations; documentation often outdated
ActiveCampaign on ConsultStack
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Frequently Asked Questions
Q: How much does ActiveCampaign cost?
A: ActiveCampaign Starter starts at $15/month (or $15/month on annual billing). 1,000 contacts base
Q: Is ActiveCampaign good for consultants?
A: Best for: Consultants who need sophisticated email nurture sequences beyond what HubSpot 's free/Starter tier offers. Starter at $15/month for 1,000 contacts is an affordable entry. Plus at $59/mont
Q: What are the downsides of ActiveCampaign?
A: Common complaints include: aggressive price increases, and clunky email editor.
Q: What are the best alternatives to ActiveCampaign?
A: See our comparison guides: ActiveCampaign vs Mailchimp for AI Tools That Help, ActiveCampaign vs Pipedrive for Lead Nurturing, HubSpot vs ActiveCampaign for Automated Email Lead Nurturing.
Last verified: April 25, 2026 · Written by ConsultStack Editorial Team · Back to ConsultStack